Baldness: a myth that refuses to die is that Marmite can cure or reverse hair-loss.
The theory, fueled by the rich amounts of B-vitamins in Marmite, was first uncovered by researcher Jonathan Langley. During a study of urban myths and legends he discovered that men – especially Northerners – were given to smearing Marmite on their shiny pates.
In a letter to Marketing Week magazine, he revealed: “Appreciable, and sometimes spectacular, regrowth is said to result when Marmite is liberally and regularly applied to balding heads and left overnight.” He added: “Converts are easily recognized by their curiously colored, ebony hair and a pervasive odour.”
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