Marmart, as it’s dubbed, was a 2006 publicity campaign organized by Marmite’s owner, Unilever, in a bid to promote what a good idea it would be to retrieve it from a squeezy bottle. Top illustrator Dermot Flynn was roped in. He produced 10 pieces of toast, all adorned with a squeezy likeness of a group of you-either-love-‘em-or-hate-‘em personalities. Those featured were music mogul Simon Cowell; former prime minister Margaret Thatcher; WAG and occasional singer Victoria “Posh” Beckham; singers Charlotte Church and James Blunt; conservative leader David Cameron; chef Gordon Ramsay; actor Jude Law; bad-boy rocker Pete Doherty; and Big Brother contestant Nikki Grahame.
Frankly, it was difficult to identify some of them. But thanks to the sway that anything Marmite has on many, the “art” was hung in the prestigious Air Gallery in London’s Dover Street. And no, the squeezy impregnated toast collection was not eaten afterwards. It was put up for auction, on e-bay, and bought for the lofty sum of £920 by Wayne Withers—as a Christmas present for his wife Lisa.
No comments:
Post a Comment