Wonderful War Being Waged!

It's been all go!  A copy of the book should have been delivered today (May 27) to the bureaucrats in Copenhagen, that sparked the fun-and-games. Eager to see if I get a response. Also alerted the Danish media. Again, we'll see if any interest is generated. But if they're like 'Fleet Street' their reaction will be a very sniffy 'so what?' Also told Liz Lynne, MEP for the West Midlands - who of course represents the home of the Mighty-M - what action I've taken. But have no great expectations about stirring the marmeet pot. It's a long weekend (even in Denmark, I think - but need to check) and the last thing these people want to come thumping down on their desks is a tome about Marmite! But I bet some 'suit' in Copenhagen grabs it and sneeks it home - to entertain his family and friends this sunny weekend!

ON ITS WAY TO DENMARK!

So, have done it! Just mailed a copy of  Mish-Mash  to the Danish Veterinary and Food Administration. Under no illusion it will change minds - but they'll get an entertaining read, as they discover that Marmite is not 'fortified'. Well just one of the vitamins (B-12) is added. The other four Vitamin Bs are found naturally in yeast-extract, ie the waste sludge from the brewing industry. Which begs the question: why, as a great brewing nation, has Denmark not produced its own version of the Mighty-M?


http://www.amazon.co.uk/Mish-mash-Dictionary-Marmite-Tar-jar/dp/0956368603/ref=sr_1_1?ie=UTF8&qid=1306342252&sr=1-1

CARE PACKAGES TO DENMARK!

Boycott their bacon! Back away from their sugary pastries! Ban their beer! Send crates of the Mighty-M to your 'starving' pals in Denmark! The Danish Government has deemed Marmite ILLEGAL. I should make haste to Copenhagen and hurl copies of Mish-Mash at their silly heads.... but I should (in fact now I've thought about it I will) send one. Meanwhile catch-up on what I'm banging on about:
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/8533896/Marmite-made-illegal-in-Denmark.html   I

THE BOOK!

Assuming you're here because you have a passion, a liking, or at least a passing interest, in MARMITE. This site is all about the most complete book ever compiled about the iconic British savoury spread, that has a vast following around the world. It's THE MISH-MASH DICTIONARY OF MARMITE: an anecdotal A-Z of Tar-in-a-Jar. All manner of details and information - as in: where to buy it, who wrote it, did the illustrations; links to the media attention it has attracted, on both sides of the Atlantic - are all on the site. Also, by just putting 'Marmite Maggie' into any search engine, all manner of on-line references will be found. Mish-Mash is designed to be - like the black-magic stuff itself - dipped into. If you buy the book (£10 or $15) and enjoy it, I'd be enormously grateful if you would spread the word, write a review......and buy another copy as a gift!

Comments from a Number 1 Fan

Fellow-Brit Corrine Bayraktaroglu is a numero uno fan. An artist of amazing talent and diversity she has built a shrine to Marmite (yes, she loves it!) which now hangs in the dining-room of her home in Ohio. She recently left comments on the site.... which I'm drawing attention to because a year after getting the book she reveals she still dips into it!

A TOP TEN PICK!

One of the world's top food-bloggers, Elaine Lemm, has given Mish-Mash a rave review!

"Any Marmite lover will adore this book.... A great book, I love that it is on my shelf, and like the jar of Marmite, what fun to dip into from time to time...." she writes on About.com (the global blog site operated by the New York Times)

The great praise comes in Elaine's top ten pick of the Best British Cookbooks of 2010. Now, Mish-Mash is not really a cook-book - but, on this occasion, I'm more than happy to have it included in that hugely competitive category!  She also says there is no entry for 'Z' - which there is. But not going to worry about that either!

To see the full piece, and the other books earmarked by Elaine go to:
http://britishfood.about.com/od/christmasgiftguide/ig/Cookbooks-2010/Mish-Mash-Dictionary-of-Marmite.htm

BTW: this is the third mention Elaine has given Mish-Mash. See the first two below. I think she likes it!

MIGHTY-M MANIA!

The massive theft of Marmite and Marmite items just shows the mania that is raging over the mighty-M! But stocks of the book are not effected. Because Mish-Mash is not a Unilever sanctioned product (long story) it was not among the stolen! Just can't believe how I was ahead of the black-magic-spread game and now, hopefully, catching the Marmite wave....