IT'S THE BOOK TO CONSULT....

Delighted! The Daily Mail (a leading British national newspaper for our non-Brit friends) has a great feature on Marmite XO, the new extra strong Marmite. Writer David Leafe, good man, ordered the book before making contact. What a rare breed of journo is he! The book gets a decent mention....and it was clear he 'lifted' quite a bit of stuff from it and the sub, edititing his piece, 'nicked' the secondary title of the book for the headline. Withouth getting too big-headed about all this, feel this has sanctioned Mish-Mash as the publication to consult when information about Marmite is needed. And, husband Gary - the number one hater in the world of M - is also pretty made up.With his first whiff of Marmite, 30 years ago, he christened it: 'Tar-in-a-Jar'! 

But apart from all that David has written one of those articles that will go into the annals of Marmite writings. He did some terrific research - even going (lucky chap) to the factory for a full briefing on the process.  Made a very informative and fun  read. Go to: http://www.dailymail.co.uk/femail/food/article-1256512/What-Marmites-new-extra-strong-spread-like.html

2 comments:

  1. Wonderful that he quotes YOU before he goes to the spokesman from Marmite! Glad the book is still fleet of feet and not stuck in tar

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  2. Thanks for that observation! As you can imagine, pretty chuffed.....

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