So Uniliver, who wouldn't sanction the book, have 'nicked' the 'tar' reference!
In its latest promotion, for Marmite, it talks about 'Tarmite' - the product it threatens to market if the 'haters' win the Marmite general-election. The 'election' is Unilever's latest Marmite campaign. It's a take-off of the looming political battle, for Number 10, in Britain. Frankly, I think it's far too twee, contrived, over-the-top. Marmite can stand on its own. It doesn't need these constant promotions - it's the third this year - which are slanted towards the daft, reverse-thinking, etc. To see what I am going on about go to: http://www.marmitenewsnetwork.com/