A TOP TEN PICK!

One of the world's top food-bloggers, Elaine Lemm, has given Mish-Mash a rave review!

"Any Marmite lover will adore this book.... A great book, I love that it is on my shelf, and like the jar of Marmite, what fun to dip into from time to time...." she writes on About.com (the global blog site operated by the New York Times)

The great praise comes in Elaine's top ten pick of the Best British Cookbooks of 2010. Now, Mish-Mash is not really a cook-book - but, on this occasion, I'm more than happy to have it included in that hugely competitive category!  She also says there is no entry for 'Z' - which there is. But not going to worry about that either!

To see the full piece, and the other books earmarked by Elaine go to:
http://britishfood.about.com/od/christmasgiftguide/ig/Cookbooks-2010/Mish-Mash-Dictionary-of-Marmite.htm

BTW: this is the third mention Elaine has given Mish-Mash. See the first two below. I think she likes it!

MIGHTY-M MANIA!

The massive theft of Marmite and Marmite items just shows the mania that is raging over the mighty-M! But stocks of the book are not effected. Because Mish-Mash is not a Unilever sanctioned product (long story) it was not among the stolen! Just can't believe how I was ahead of the black-magic-spread game and now, hopefully, catching the Marmite wave....

SWEET WORDS FROM SUITE 101 WRITER

If you're wondering: is this book for me?.... read the latest review. It's by British writer Elaine Findlay, who is a prominent contributor to the esteemed international Suite 101 site. When you read it, you will realise why I am more than delighted. Elaine really got it! As I am sure you will. Remember: if you don't get it (the book that is) you won't get it, either! To read the review go to:
http://www.suite101.com/content/great-fun-christmas-gift-the-mish-mash-dictionary-of-marmite-a298717?sms_ss=google&at_xt=4cbe4782a6e8f055,0
And if you want to discover more about the book and me, Elaine has done a follow-up. Go to: http://www.suite101.com/content/maggie-hall-talks-about-her-mish-mash-dictionary-of-marmite-a300128

Tasty Words from Top Food Blogger

Elaine Lemm is a top food blogger..... she is a major contributor to About.com (which is part of the New York Times). Her speciality is British and Irish food....and her writings can be found at: Britishfood.about.com   Elaine has discovered Mish-Mash and happily worked it into two articles about the constant battle between the mighty-Marmite and venerable-Vegemite....


http://britishfood.about.com/b/2010/05/11/marmite-vs-vegemite-the-taste-test.htm

http://britishfood.about.com/od/diningdrinkingtradition/a/marmitevvegemite.htm

BEST-SELLER NEWS!

I'm delighted to report that Mish-Mash has achieved several high best-seller rankings on Amazon-UK. It's currently listed as:

#5 in Books > Languages > By Language > Other European Languages > Celtic Languages > Dictionaries
#9 in Books > Food & Drink > Reference & Gastronomy > Encyclopaedias & Dictionaries
#11 in Books > Food & Drink > National & International Cookery > British

Now I don't frankly understand the various 'categories' -  but what the heck, the stats look great!  And, as we authors who break out into a joyous sweat over every sale know, the way in which these sales are computed is a delicate, sensitive process. The rankings can change by the hour! But have to point out that if  sales via The Book Depository were added to Amazon's, the rankings would be higher.  As book-lovers, everywhere, are discovering, the BD is a terrific on-line book selling company - thanks to its policy of world-wide free delivery!

WHAT OTHERS THINK.....

Here are extracts from reviews, posted on book-selling sites, blogs etc...
* The dictionary is full of amazing facts, tidbits, folklore

* This is a fun book assuming you have any interest in Marmite...   Hall is a good writer and the alphabetized 'mish-mash' works better than I would have imagined....

* The sun may have dimmed a bit on the once mighty British Empire, but its legacy lives on in weird and wonderful ways. One of the most widespread is the iconic spread of gooey black concentrated yeast extract known as "Marmite.".....  a delightfully funny book about this little wonder..... filled with wonderful historical stories and bizarre lore, it is a great read....

* I purchased it for a friend spending Christmas with us....he is from Australia...and knows how I do not appreciate his local spread, Vegemite....so we had a good laugh with this fun book

* Now I know what I would do with Marmite: use it for fish bait and to murder garden slugs. Maggie Hall's book consistently rewards the reader with tasty tidbits. I can't wait for the movie version!

* ... full of fascinating and fun facts. It's a surprising blend of product info, history, recipes, cartoons and reasons for brand loyalty or loathing. What a grand tour of the British psyche and sense of humor...
 
... even for those  (like me) who can't stomach the stuff, this book is a treat.... delightfully written and cleverly illustrated...
 
* ...to say it is crammed with information would be an understatement! There is just so much in here, from the factual  to the farcical ... you can pick this book up and start anywhere from A to Z to find out something you didn't know... I have a new respect for that jar in my kitchen cupboard!
 
* ... like it or lump it, my lot will be getting a copy of this gem of a book in their stockings this yuletide...
 
*  It's the perfect gift for Christmas, but it is also an ideal book for dipping into, at any time...  buyers, or recipients, will keep it beside their bed, or in the bathroom, maybe for ever...

Great Facebook "Plug"

Delighted to report got a great "plug" on the official Marmite Facebook site.  I have to be super-extra careful about posting anything that mentions the book..... hey, that's OK, the site is managed by Unilever (who declined to help me in compiling it). So I've got a kick out of the posting by Londoner Susanna Chenery who reported:  Just got Maggie Hall's Book Mish-Mash and I love it!   Thanks, Susanna.....